Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Meliá goes all in on digital check-in: its global lead explains the plan. Meliá Hotels International is stepping on the gas when it comes to digitalizing the arrival and departure experience. Micaela Estevens, Global Hotel Technologies Digital Check-in & Check-out Lead, has shared the ins and outs of this roadmap in a recent interview. She details how the company is integrating solutions that let guests handle most of the process from their mobile devices, cutting down front desk queues and freeing up staff for higher value tasks. Read the full strategy breakdown.. The bet goes beyond the tech itself. Meliá aims to turn digital check-in into a channel for personalizing the stay, not just an automated formality. The challenge: drive mass adoption without losing the human touch that defines hospitality. The interview, conducted by Civitfun's Alejandra Roig, makes it clear that the chain sees digitalization as a means, not an end, a tool to improve operational efficiency and guest satisfaction. We'll see if other major groups follow this path at the same pace. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Meliá Hotels International is stepping on the gas when it comes to digitalizing the arrival and departure experience. Micaela Estevens, Global Hotel Technologies Digital Check-in & Check-out Lead, has shared the ins and outs of this roadmap in a recent interview. She details how the company is integrating solutions that let guests handle most of the process from their mobile devices, cutting down front desk queues and freeing up staff for higher value tasks. Read the full strategy breakdown.
The bet goes beyond the tech itself. Meliá aims to turn digital check-in into a channel for personalizing the stay, not just an automated formality. The challenge: drive mass adoption without losing the human touch that defines hospitality. The interview, conducted by Civitfun's Alejandra Roig, makes it clear that the chain sees digitalization as a means, not an end, a tool to improve operational efficiency and guest satisfaction. We'll see if other major groups follow this path at the same pace.
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