The hotel remains the sector's center of gravity, and here we look at it as a business: chains growing through management rather than bricks, brands repositioning, operations reinventing themselves to do more with fewer staff, and guest experience as the battlefield.
Read → Eurostars opens Villa Itziar, its second hotel in San Sebastian, reaching three properties in the Basque Country. Analysis of lease strategy and market opportunity.
Read → Naomi Riu announces the second phase of CSR with a sustainability committee that integrates all departments. Local projects and crisis response like the Jamaica hurricane mark the new direction.
Read → Antonio González, CEO of SHG, has it clear: lifestyle is not a bet on the future, it's the reality happening now.
Read → The chain opens two projects simultaneously in Patraix and La Saïdia. A clear strategy to consolidate in the extended-stay segment.
Read → Scotland's capital joins the wave of cities monetizing tourism. A model already spreading to Manchester and Liverpool, but raising real questions for hoteliers and OTAs.
Read → The co-director of Works at Riu Hotels admits that in a family business the surname opens doors but guarantees nothing.
Read → The Palacio de Paradinas opens as a luxury hotel after a renovation that began in 2020. The province adds a high-end property in a monumental setting.
Read → Hotels are betting on natural materials and Mediterranean colors for their summer 2026 bedding and pool towels. 300-thread-count sheets, Sicilian-style stripes and whites that amplify light.
Read → Catalonia Hotels hands over management of two new resorts to Marriott, which will operate them under Autograph Collection and Marriott Hotels. Ownership stays Catalan.
Read → Benidorm, with its 70,000 hotel beds, will host the 2027 Spanish Hotel Congress. The event will bring together professionals to discuss quality, sustainability and competitiveness. Exceltur has already highlighted the first urban sun-and-beach destination in Spain as a success story.
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