Notitur July 11, 2026
Travel Industry Intelligence

AI and automation

Machine learning

Machine learning is the part of AI where the system improves by itself from data, without anyone coding every rule. It finds patterns in the booking history and tunes its predictions as more information arrives. It is the technique under most of what is sold as AI today.

Example The pricing engine learns that January Tuesdays sell themselves and stops discounting them.

Related terms

AI and automation

Analítica predictiva

Predictive analytics uses historical data and models to estimate what will happen, not just report what did....

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead...

AI and automation

Chatbot

A chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking....

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