The hotel visibility war can no longer be won with SEO alone
Read → The old rules of hotel marketing are obsolete. Optimizing your website and climbing Google rankings is no longer enough to win the traveler's attention.
Every OTA booking eats your margin: a direct booking engine is the way out
Read → Every time an OTA takes its commission, the hotel sells but loses profitability. A proper booking engine is not just tech: it's the tool to regain control of your distribution.
Iberostar digitizes operations with James & Rita
Read → Iberostar has deployed James & Rita's platform across its entire portfolio to digitize internal processes and enhance the guest experience. Our take.
Iberostar saves €45,500 per hotel by digitizing operations
Read → Iberostar rolls out James & Rita platform across 70+ hotels, cuts paper usage by 80% and boosts OTA ratings from 8.6 to 9.3.
Hospitech Advisors: the new consultancy bringing order to hotel tech
Read → Hospitech Advisors lands in Portugal to help hotels navigate the tangle of tech vendors. Joan's sharp take on why the market needs this profile.
AI arrives in Spanish hotels: Canary and Ulyses Cloud partner up
Read → Canary Technologies and Ulyses Cloud integrate AI to automate hotel management in Spain. 73% of hoteliers already see a significant impact.
Airbus A320 successor by 2035, Baleària buys Armas, and the TikTok traveler arrives
Read → Airbus confirms new aircraft for 2035. Baleària absorbs Armas Mediterránea. Gen Z discovers hotels on TikTok, and airlines lag on AI. EU refund rules threaten travel agencies.
Meliá goes all in on digital check-in: its global lead explains the plan
Read → The chain accelerates the digitalization of check-in and check-out. Micaela Estevens, global project lead, details the roadmap.
Spain hikes VAT on tourist apartments to 21%, airports change model and Visa enters travel
Read → The Spanish government takes the VAT hike on tourist apartments to 21% to Congress, European airports admit their business model is broken and Visa launches its own travel site. Plus, hotel distribution gets a profitability reality check.
ITH launches campaign to showcase real hotel innovation in 2026
Read → The Instituto Tecnológico Hotelero kicks off 'El sector hotelero innova', a campaign that will share success stories throughout 2026 to show how technology and collaboration improve management, sustainability and guest experience.