Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Hotel guests want more than a bed: complete experiences rule summer. Eurostars Hotel Company has done it again. Its Hotel Tester initiative gathered nearly 200 proposals from customers, and the conclusion is clear: guests no longer settle for a nice room. They want a complete experience, and the hotel that doesn't get it will be left behind. According to the survey published by Smart Travel News, the requests focus on: Activities on rooftops and terraces: live concerts, sunset yoga sessions. Wellness as a pillar: from spas to sleep rituals. Themed gastronomy that tells a story. Connection with the local community: leaving the hotel to feel the neighborhood.. Rooftops have become the new lobby: a meeting point, a leisure hub and a differentiation tool. Personally, I think it's a smart move. We have been preaching for years that a hotel must be a destination in itself, not just a container for beds. That a chain like Eurostars listens directly to 200 customers and publishes the results is a lesson for the entire industry. When will we see more chains doing the same? Next summer, if you do not have a rooftop with live music, you won't exist. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Eurostars Hotel Company has done it again. Its Hotel Tester initiative gathered nearly 200 proposals from customers, and the conclusion is clear: guests no longer settle for a nice room. They want a complete experience, and the hotel that doesn't get it will be left behind. According to the survey published by Smart Travel News, the requests focus on:
Activities on rooftops and terraces: live concerts, sunset yoga sessions.
Wellness as a pillar: from spas to sleep rituals.
Themed gastronomy that tells a story.
Connection with the local community: leaving the hotel to feel the neighborhood.
Rooftops have become the new lobby: a meeting point, a leisure hub and a differentiation tool. Personally, I think it's a smart move. We have been preaching for years that a hotel must be a destination in itself, not just a container for beds. That a chain like Eurostars listens directly to 200 customers and publishes the results is a lesson for the entire industry. When will we see more chains doing the same? Next summer, if you do not have a rooftop with live music, you won't exist.
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