Hotel guests want more than a bed: complete experiences rule summer
Eurostars Hotel Company has done it again. Its Hotel Tester initiative gathered nearly 200 proposals from customers, and the conclusion is clear: guests no longer settle for a nice room. They want a complete experience, and the hotel that doesn't get it will be left behind. According to the survey published by Smart Travel News, the requests focus on:
- Activities on rooftops and terraces: live concerts, sunset yoga sessions.
- Wellness as a pillar: from spas to sleep rituals.
- Themed gastronomy that tells a story.
- Connection with the local community: leaving the hotel to feel the neighborhood.
Rooftops have become the new lobby: a meeting point, a leisure hub and a differentiation tool. Personally, I think it's a smart move. We have been preaching for years that a hotel must be a destination in itself, not just a container for beds. That a chain like Eurostars listens directly to 200 customers and publishes the results is a lesson for the entire industry. When will we see more chains doing the same? Next summer, if you do not have a rooftop with live music, you won't exist.
Quick questions
What do guests want from a hotel now?
What did Eurostars Hotel Tester find out?
Why are rooftops essential this summer?
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