Families: what makes them try new trips

JSBy Joan SanzCurated by Joan Sanz. · July 22, 2026 · Follow on LinkedIn

Voice reading · ~1 min

What makes a family take a chance on an unknown hotel or destination? According to a report from the Spanish Federation of... covered by Hosteltur, the recipe has three clear ingredients:

Technology: to make life easier before and during the trip. An all-controlling app, remote check-in, locators.
Safety: not just health, but confidence that the product is designed for them, no surprises.
Tailored family product: not a repurposed adult hotel, but spaces, schedules, and services built from scratch for parents and kids.

My take: the industry has finally understood that families no longer consume whatever you throw at them. They demand, compare, and if they don't find their ecosystem, they leave. Spending data is growing, but whoever doesn't invest in these three pillars will miss the boat. Watch out for OTAs and hotels that still see families as a niche: they are the engine of domestic and short-haul tourism.

Quick questions

What are the key factors for family tourism?

Technology that simplifies the trip, safety in the experience, and a product designed exclusively for families, not adapted.

Why do families spend more on new destinations?

Because the product is built for them, with tailored services and confidence there will be no negative surprises.

How does technology influence families?

It makes planning, stay, and safety easier, with apps, remote check-in, and integrated locators.

What do families look for in a hotel?

Spaces, schedules, and activities designed for parents and kids, not adapted from an adult hotel.

Is investing in family tourism profitable?

Yes, average spending grows and families become loyal when the product meets their needs, according to the report.

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