Airbnb and TripAdvisor strike an experiences partnership

JSBy Joan SanzCurated by Joan Sanz. · August 12, 2026 · Follow on LinkedIn

Voice reading · ~1 min

Airbnb has announced a partnership with TripAdvisor to offer its catalogue of 425,000 activities through Viator by the end of the year. The news, reported by Hosteltur, lands in the middle of the experiences battle, the business every OTA wants a piece of.

Last year Airbnb rolled out personalized experiences in 260 cities, covering cultural, food and wellness options. And still, its catalogue looked thin next to a giant like Viator, which moves millions of travellers a year. That's why this move is a strategic shortcut: instead of building its own tours, it borrows the global supply from the company that already has it.

My read is that Airbnb isn't competing to build the biggest offer. It's competing to own the front door to the trip. The question is whether the authenticity of experiences gets diluted once you throw that much supply into one search box. Why build when you can rent? I'd bet the traveller ends up winning.

Quick questions

What does the Airbnb-TripAdvisor deal mean?

Airbnb users will be able to book 425,000 activities, tours and experiences from TripAdvisor through Viator. The deal is expected to go live by the end of the year.

When can travellers start booking?

By the end of the year, according to the announcement. Airbnb will integrate TripAdvisor's catalogue so activities can be booked directly from its platform.

How many experiences does Airbnb have?

Airbnb launched personalized experiences in 260 cities last year. With TripAdvisor, it will offer over 425,000 activities worldwide.

What is Viator's role in the deal?

Viator is TripAdvisor's tours and activities platform and the one supplying the 425,000 products. TripAdvisor says it moves millions of travellers every year.

Why does Airbnb want this partnership?

Because it expands its experiences offer without having to build it in-house. It moves from a local model to a global catalogue, strengthening its position against other OTAs.

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