notitur.com August 24, 2026
Investment & M&APublished August 12, 20261 min read

Europlayas promotes Juan Barjau to managing director

JSBy Joan SanzCurated by Joan Sanz. · August 12, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Juan Barjau has been promoted to managing director of Europlayas after almost three years as deputy general manager, as reported by Hosteltur. Pascual Perelló stays on as CEO and owner, so ownership does not change. What does change is who carries the operational weight.

Barjau knows the company. He worked at Europlayas between 2016 and 2022, came back as deputy general manager in January 2024 and now steps up. With more than two decades in the travel industry, including stints at Soltour and Viva Tours, the mission reads clearly: drive Europlayas' growth and positioning.

My read: Europlayas is strengthening its executive structure from within, which is usually the most reliable way to keep the know-how. Watch out, the Perelló-Barjau pairing could give the tour operatorTour operatorA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually through travel agencies. It buys in bulk and in advance, which gives it price but loads it wit... a sharper management stage without touching ownership. Just what you need when the market demands fast reactions.

Quick questions

Who is Juan Barjau
Juan Barjau is a travel industry professional with more than 20 years of experience, including roles at Soltour, Viva Tours and Europlayas, where he now becomes managing director.
What was his previous role at Europlayas
He was deputy general manager since January 2024, after previously working at the company between 2016 and 2022.
Does Pascual Perelló still own Europlayas
Yes, Pascual Perelló remains CEO and owner. Barjau's appointment does not change the shareholding structure.
What will Barjau do as managing director
His mission is to drive Europlayas' growth and market positioning, according to Hosteltur.
What is his experience in the travel sector
More than 20 years in the industry, with roles at Soltour, Viva Tours and Europlayas. He has a solid tour operating and distribution background.

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