Castilla Termal opens its sixth hotel: Palacio de Avellaneda
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Castilla Termal keeps growing and has just opened its sixth hotel: the Palacio de Avellaneda, a 16th-century gem built by the Zúñiga y Avellaneda family and one of the most representative Renaissance buildings in Castilla y León, as Hosteltur reports.
Behind the news there's a strategy I like: instead of building from scratch, the brand is revaluing heritage. Turning a palace into a hotel is more complex than putting up a new building, but the result sets the product apart in a market full of cookie-cutter hotels. And for the destination, a property like this moves the needle for inland tourism, which looks for experiences with history, not just a bed and breakfast.
My take: heritage hotels have a long run ahead. Those who can combine conservation, modern comfort and a brand with identity will keep winning.
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