The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
Read → Tech pushes hotels to automate, but SHIJI Group's piece reminds that human connection is the real luxury. Joan's take.
Read → Eurostars opens Villa Itziar, its second hotel in San Sebastian, reaching three properties in the Basque Country. Analysis of lease strategy and market opportunity.
Read → Civitatis, under new CEO, explores the B2B corporate travel segment. A smart move with a lot of potential.
Read → The hotel group reinforces its cultural immersion program, connecting travelers with local communities.
Read → 45% of Spaniards plan to spend more on their summer vacations, with 48% exceeding 1,000 euros per person. Traveler behavior shifts: more comparison and flexibility.
Read → The global road trip market will grow from $90.44 billion in 2025 to over $138 billion by 2034. Spain is set to lead in car rental in 2026, driven by Gen Z and millennials.
Read → 45% plan to spend more, 48% will top €1,000 per person, and four out of ten compare every detail before booking, according to Kayak.
Read → Paradores celebrates the 30th anniversary of its Amigos de Paradores club, one of the first loyalty programs in the Spanish hotel sector, now with over one million members.
Read → RateHawk, Sojern and Skyscanner confirm the road trip boom. Rural hotels and roadside accommodations have a clear opportunity.
Read → Sercotel turned nine hotels into labs for four startups. Results and opinion on Controlá, Jaippy, ProcessAP Robotics and Smart Water Flow.
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The daily brief
One sharp travel-industry brief a day. Free.