Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Plan your summer communication or improvise in September. September is a hectic month for travel companies. Everyone wants to launch campaigns, contact media and get positioned. But those who arrive without a plan improvise and miss opportunities. Planning communication in summer is the difference between noise and impact.. Preparing during July and August the objectives, messages, audiences and channels allows your hotel, airline or agency not to chase the agenda in September. Having press releases, social campaigns and an editorial calendar ready gives you a competitive edge. It is not about working more but smarter.. Improvising in September is expensive. Media is saturated, ad rates go up and your message gets diluted. A solid communication strategy built in summer translates into greater efficacy and coherence. Do not wait until the course starts to decide what to tell. Do it now and arrive better prepared. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
September is a hectic month for travel companies. Everyone wants to launch campaigns, contact media and get positioned. But those who arrive without a plan improvise and miss opportunities. Planning communication in summer is the difference between noise and impact.
Preparing during July and August the objectives, messages, audiences and channels allows your hotel, airline or agency not to chase the agenda in September. Having press releases, social campaigns and an editorial calendar ready gives you a competitive edge. It is not about working more but smarter.
Improvising in September is expensive. Media is saturated, ad rates go up and your message gets diluted. A solid communication strategy built in summer translates into greater efficacy and coherence. Do not wait until the course starts to decide what to tell. Do it now and arrive better prepared.
Quick questions
Why plan communication in summer?
Because it avoids September improvisation, a key month for travel, and improves campaign effectiveness with clear objectives and ready materials.
What aspects should I plan in summer?
Define objectives, key messages, target audiences, channels and create materials such as press releases and social media campaigns.
How does summer planning benefit a hotel?
It allows better positioning with media and clients in September, a high-competition month, without rushed or strategic mistakes.
What happens if I improvise my September communication?
You lose effectiveness because media is saturated, rates rise and your message is diluted among competitors.
Does summer planning mean more work on vacation?
Not necessarily. A few hours spent defining the strategy makes the rest of the year more efficient and less stressful.
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