Hotel TechnologyPublished July 9, 20261 min read

Plan your summer communication or improvise in September

JSBy Joan SanzCurated by Joan Sanz. · July 9, 2026 · Follow on LinkedIn

Voice reading · ~1 min

September is a hectic month for travel companies. Everyone wants to launch campaigns, contact media and get positioned. But those who arrive without a plan improvise and miss opportunities. Planning communication in summer is the difference between noise and impact.

Preparing during July and August the objectives, messages, audiences and channels allows your hotel, airline or agency not to chase the agenda in September. Having press releases, social campaigns and an editorial calendar ready gives you a competitive edge. It is not about working more but smarter.

Improvising in September is expensive. Media is saturated, ad rates go up and your message gets diluted. A solid communication strategy built in summer translates into greater efficacy and coherence. Do not wait until the course starts to decide what to tell. Do it now and arrive better prepared.

Quick questions

Why plan communication in summer?

Because it avoids September improvisation, a key month for travel, and improves campaign effectiveness with clear objectives and ready materials.

What aspects should I plan in summer?

Define objectives, key messages, target audiences, channels and create materials such as press releases and social media campaigns.

How does summer planning benefit a hotel?

It allows better positioning with media and clients in September, a high-competition month, without rushed or strategic mistakes.

What happens if I improvise my September communication?

You lose effectiveness because media is saturated, rates rise and your message is diluted among competitors.

Does summer planning mean more work on vacation?

Not necessarily. A few hours spent defining the strategy makes the rest of the year more efficient and less stressful.

Was this article useful?

The daily brief

Notitur in your inbox

One sharp travel-industry brief a day. Free.

I accept the terms

Editorial content by Notitur. It may contain errors. Verify anything important with the original source.

This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.

Produced with AI assistance and editorial review.

← Back to Notitur