Travel agencies are flagging a worrying increase in itineraries generated by artificial intelligence that arrive with multiple flaws in logic, impossible timings, and unfeasible connections. Dit Gestión has warned that more clients are showing up with AI-made proposals, from ChatGPT or similar tools, that agents have to dismantle and rebuild from scratch.
As the agency alert makes clear: generative AI is a brainstorming tool, not a substitute for real product knowledge. Geographic awareness, destination experience, and supplier negotiation remain human work. Believing a machine can build the perfect trip is a mistake we, as professionals, fix every day.
The daily brief
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
One sharp travel-industry brief a day. Free.