notitur.com October 8, 2026
Artificial Intelligence1 min read

Agentic AI now books travel for us

JSBy Joan SanzCurated by Joan Sanz. · July 9, 2026 · Follow on LinkedIn
Voice reading · ~1 min
Agentic AI now books travel for us
Agentic AI now books travel for us · AI-generated illustration · notitur.com

Last week at Phocuswright Europe 2026 in Barcelona, the cat was out of the bag: agentic commerce is no longer sci-fi. According to Microsoft's Pablo Laucirica, the industry must jump on the agentic web, where AI makes booking decisions for us without human intervention. Details are here.

Booking.com and Google are already building this tech. In corporate travel, smart agents work especially well because they handle structured data (flights, hotels, schedules). But watch out: mass adoption needs trust and security in automated transactions. The digital shift, they say, will be as big as Google's impact on travel distribution 20 years ago.

Quick questions

What is agentic AI in travel?
It's an AI system that can book flights, hotels, or experiences for you without any clicking. It makes decisions based on your preferences and past data.
Does Booking.com already use agentic AI?
Yes, it is developing technology so that intelligent agents can manage full bookings. Google is doing the same, as presented at Phocuswright Europe 2026.
When will it be normal for AI to book for us?
It still needs critical mass. Mass adoption will come when users trust the AI won't make mistakes and transactions are secure. Some experts say 2-3 years in corporate travel.
Why are corporate travel companies first?
Because they handle very structured data: fixed routes, company policies, budgets. It is easier for an AI to optimize those bookings than to deal with unpredictable leisure tastes.
Will this replace OTAs like Booking and Expedia?
Not directly. OTAs will become platforms where AI agents negotiate. Anyone without an API for agents will be left out of the game.

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