Riu keeps resorts and grows in cities
Riu Hotels will keep opening urban hotels under its Riu Plaza brand, but with a clear rule: the resort business remains the company's core. That's what CEO Luis Riu has confirmed, as reported by Hosteltur. In short: the city adds, but the resort rules.
The interesting part is not that Riu Plaza keeps growing, we already knew that. It's that the brand is now setting where it wants to play and where it doesn't. Selective urban expansion, no dispersion, with the resort portfolio protecting the bottom line. For a family company of this size, that's having a very clear vision.
My take: in a market where everyone rushes into urban tourism, Riu proves that product discipline is also a growth strategy. If you want to compete in the city, know that Riu won't abandon its stronghold to do it.
Quick questions
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