Casa MEET Sitges: Sunset Hospitality's first hotel
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According to Hosteltur, Casa MEET Sitges is the first hotel in the brand launched by Sunset Hospitality Group. The opening targets the upscale segment, exactly where Sitges already has serious supply and an extra: the events tourism.
I like this move. An international brand arrives in a destination that lives off the sun but also off conferences, and that raises the barBARThe best available rate is the public, flexible price a hotel offers at any moment for a date, with no special conditions. It is the reference that discounts, non-refundable rates and member deals hang off. When the r.... Watch out: the competition is sharp, so Casa MEET will have to prove it is more than a nice hotel. My take is positive: Sitges gains a premium option, and the market gets reactivated.
The Hosteltur report doesn't give more details, but the move confirms international capital still sees Sitges as a safe bet.
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