notitur.com September 10, 2026
Hotel Technology1 min read

Revinate makes the case for the reservation call as a sales channel

JSBy Joan SanzCurated by Joan Sanz. · September 10, 2026 · Follow on LinkedIn
Voice reading · ~2 min

The reservation call is back on the table. Revinate has hosted a webinar in which the Director of Reservations at Suncadia Resort explains how their team works the phone to capture guest data, build trust and convert enquiries into direct bookings. The session is titled "The lost art of a reservation call", and you can listen to the full thing via this Hospitality Net link.

The thinking behind it is sound. The phone is the one channel where the hotel talks to the guest before they book, with no algorithm in the middle and no commission taking a cut. That is where you can ask about preferences, note the reason for the trip, offer an upgrade and leave the guest profile ready for the CRM. The problem is that plenty of teams treat it as admin: answer, quote a rate and hang up.

My take is that this kind of training matters more than it looks. Work the call well and direct revenue goes up while clean guest data lands in the system, which is where personalisation and upsell actually get decided. The reservation conversation does not compete with the website. It complements it.

Quick questions

What is the Revinate webinar about reservation calls?
It is a session where Suncadia Resort's Director of Reservations explains how their team uses the phone to capture data, build trust and close direct bookings.
Why does the phone call matter again for hotels?
Because it is a direct channel with no commission, where you can gather preferences, trip purpose and guest data before the booking is made.
What guest data can a reservation call capture?
Preferences, reason for travel, special needs and contact details. All of it feeds the CRM and enables personalisation or upsell during the stay.
How does this affect hotel revenue?
A well-handled call lifts direct booking conversion, raises average spend through upgrades and cuts reliance on commission-based channels.
Where can I listen to the full webinar?
It is available on Hospitality Net. The story text includes a direct link to the podcast page with the full session.

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