Shiji launches Meridian Experiences to sell spa, golf and tours

Shiji has unveiled in Berlin the global launch of Meridian Experiences, a solution built so resorts and hotels can manage, sell and fulfil the experiences around a stay: spa treatments, golf tee times, tours, rentals, wellness programmes and destination activities. According to the release picked up by Hospitality Net, the tool is already running in properties worldwide and draws on more than 25 years of experience from Shiji's teams in the spa, activities and golf market.

The move makes sense at a time when revenue per room is no longer carried by rate alone. Meridian Experiences centralises inventory, reservations, resource scheduling, payments and guest profiles in one cloud environment, and when it runs inside the Shiji Platform it shares the enterprise guest profile and a single guest itinerary. The underlying idea is clear: extend the connectivity the industry has spent years building between rooms and operations to everything a guest does before, during and after sleeping.

• Unified management of spa, golf, leisure, wellness and recreational activities.
• Centralised inventory, reservations and resource allocation.
• A single guest itinerary when integrated with Shiji Platform.
• Flexible rates, cashiering with integrated payment workflows and guest correspondence.

The source gives no pricing or active property count, so don't jump on numbers that aren't there. What Shiji CEO Kevin King does say is that the experiences around a stay "are no longer secondary" and shape why a guest books and whether they return. The read for a luxury resort, a golf resort or a wellness destination is direct: margin sits in ancillary spend, and running it on spreadsheets or disconnected systems leaves money on the table. It also opens an interesting door for hotel groups wanting to consolidate experience billing under one customer profile.

The risk is the usual one: that the single-itinerary promise ends up as a half-done integration and the hotel runs two systems telling different stories. Watch how adoption evolves among European chains and whether Shiji publishes ancillary revenue metrics generated with the tool, because that will show whether Meridian Experiences is a real product or one more layer of marketing.