Marriott adds two Catalonia resorts in Zanzibar and Jamaica
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Catalonia Hotels & Resorts has struck a deal with Marriott International for the US giant to manage two new resorts the Spanish group is developing in Zanzibar and Jamaica, as reported by Preferente. The hotels, still under construction or renovation, will fly the Autograph Collection flag (Zanzibar) and Marriott Hotels (Jamaica), while Catalonia keeps ownership.
Smart move: Catalonia brings the bricks, Marriott brings the global distribution machine. For the Catalan chain, jumping into the Caribbean and Africa under Marriott's umbrella cuts commercial risk. For Marriott, it adds beach destinations without capital outlay. The question is whether this management model will spread to more Catalonia projects. I think yes. So watch out: the asset light model is winning more converts among mid-sized chains that want to scale without taking on debt.
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