Your hotel's F&B can be the revenue engine for 2027

Hotel F&B has spent years stuck between the laminated menu and the buffet nobody looks at. IRIS, a mobile ordering solutions provider, has published seven budget priorities for 2027 designed to move restaurants from being just another service to becoming a genuine profit centre, as reported by Hospitality Net.

The figure the company cites among its clients is eye-catching: increases of between 20% and 40% in average transaction value. In day-to-day terms, that means guests order more, order better and order when they feel like it, not when the restaurant opens. The priority list moves in that direction, with mobile ordering as the backbone and budget lines that no longer need justifying as an experience cost, but as an investment in revenue.

My reading is straightforward. Hotel F&B has something no delivery app can replicate: the guest is inside the building. What many hotels are missing is treating that advantage as something more than a courtesy. The question I keep coming back to is simple. If F&B sits outside the dashboard where ADR and RevPAR live, how do you expect anyone to manage it?