Bilbao 2036: more technology in hotels, without losing the human touch

The future of the hotel industry in Bilbao, ten years from now, promises a significant integration of technology into the guest experience. At the Smart Travel News Roadshow recently held, experts shared their vision of how the region's hotels will evolve to provide greater amenities and efficiency to their clients. Despite this modernization, they emphasized the importance of maintaining that essential human factor, crucial for a memorable stay experience.

Technological advances will include everything from more sophisticated hotel management systems to tools that facilitate service personalization. However, there is a clear consensus: technology should never replace personal interaction. The value of warm, human contact will remain a central piece of the industry, posing an interesting challenge for today's tourism professionals. The key will be finding a balance that enhances both dimensions.