notitur.com July 22, 2026
HotelsPublished July 22, 20261 min read

Benidorm to host the Spanish Hotel Congress in 2027

JSBy Joan SanzCurated by Joan Sanz. · July 22, 2026 · Follow on LinkedIn
Voice reading · ~1 min

The Spanish Hotel Congress has confirmed its venue and dates for 2027: Benidorm. The city, boasting more than 70,000 hotel beds and historically high occupancyOccupancyOccupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside ADR and RevPAR. On its own it says little, because filling the hotel by giving rooms away..., becomes the first urban sun-and-beach destination to host the event, according to Hosteltur.

The program will include talks and debates on quality, sustainability and competitiveness, three pillars that, in my view, are the real thermometer for the industry. That Exceltur is putting Benidorm under the microscope to analyze hotel business evolution is no coincidence: this is a model that works, with density and occupancy many capital cities would envy.

My take? This choice is not just symbolic. It's a vote of confidence for beach hospitality as a trend lab. If you can maintain occupancy and profitability in a massive, seasonal destination, you have lessons to export. I hope the congress serves to debate without complexes how to scale quality without losing volume.

Quick questions

Where will the 2027 Spanish Hotel Congress be held?
In Benidorm, a city with more than 70,000 hotel beds and high tourist occupancy, as reported by Hosteltur.
What topics will be discussed at the 2027 congress?
Talks and debates on quality, sustainability and competitiveness in the hotel sector, focusing on business evolution.
Why was Benidorm chosen as the venue?
For its hotel capacity, its urban sun-and-beach destination model, and Exceltur's interest in analysing its evolution as a success story.
How many hotel beds does Benidorm have?
More than 70,000 beds, making it one of the destinations with the largest accommodation supply in Spain.
Who organises the Spanish Hotel Congress?
The Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), with support from Exceltur and other industry bodies.

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