Benidorm to host the Spanish Hotel Congress in 2027

The Spanish Hotel Congress has confirmed its venue and dates for 2027: Benidorm. The city, boasting more than 70,000 hotel beds and historically high occupancyOccupancyOccupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside ADR and RevPAR. On its own it says little, because filling the hotel by giving rooms away..., becomes the first urban sun-and-beach destination to host the event, according to Hosteltur.

The program will include talks and debates on quality, sustainability and competitiveness, three pillars that, in my view, are the real thermometer for the industry. That Exceltur is putting Benidorm under the microscope to analyze hotel business evolution is no coincidence: this is a model that works, with density and occupancy many capital cities would envy.

My take? This choice is not just symbolic. It's a vote of confidence for beach hospitality as a trend lab. If you can maintain occupancy and profitability in a massive, seasonal destination, you have lessons to export. I hope the congress serves to debate without complexes how to scale quality without losing volume.