
Air Europa has just opened a recruitment process to bring in a corporate events manager. The goal, as reported by Preferente, is to centralize the planning and execution of all the airline's events under one role.
What does the brief cover? From institutional events to commercial and loyalty ones. The company wants to give this area a boost and professionalize it with someone who has a global view.
I see this as a logical move. Corporate travel and events are a segment that has regained traction post-pandemic, and having someone to coordinate the entire strategy (from an agency congress to a partner dinner) makes a difference. Air Europa has a lot at stake in brand perception among the professional channel. I like that they are betting on dedicated talent.
The challenge now will be finding that profile: someone who understands event logistics and also knows the airline industry. Not easy.
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