Spanish hotels: ADR up 4.9% and RevPAR up 5.6% in first half
Spanish hotels started 2026 on the right foot. According to data from Cushman & Wakefield and STR collected by Hosteltur, the average ADR stood at €163.4, up 4.9% from last year, while RevPAR reached €121.2 (+5.6%). Average occupancy hit 74.1%. To me, that's solid performance, especially given inflation and rising operational costs.
What's behind these numbers? Valencia and Alicante led growth in rates and occupancy. Meanwhile, Córdoba and the Canary Islands saw occupancy drops, suggesting the market is shifting. Barcelona reclaims its pricing throne: its ADR of €195.5 beats Madrid's €181.4. The question I ask: how much more can customers absorb without demanding added value?
My take: the industry is managing demand well, but watch out for destinations losing occupancy. That's where you need to tweak the value proposition or distribution. Either way, Hosteltur sums it up: the half year leaves a positive balance and opportunities for those who can read local signals.
Quick questions
How much did Spain's hotel ADR rise in H1 2026?
Which destinations saw the most hotel growth in Spain?
What was the RevPAR for Spanish hotels in H1 2026?
Which city had the higher ADR, Barcelona or Madrid?
What can we conclude from these hotel figures?
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