Spanish hotels: ADR up 4.9% and RevPAR up 5.6% in first half
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Spanish hotels started 2026 on the right foot. According to data from Cushman & Wakefield and STR collected by Hosteltur, the average ADRADRThe average daily rate is the average revenue per occupied room over a period. You get it by dividing room revenue by the number of rooms sold. It measures price, not how full the hotel is. stood at €163.4, up 4.9% from last year, while RevPARRevPARRevenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by occupancy, or dividing room revenue by the rooms available. It is the headline metric for hotel performance. reached €121.2 (+5.6%). Average occupancyOccupancyOccupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside ADR and RevPAR. On its own it says little, because filling the hotel by giving rooms away... hit 74.1%. To me, that's solid performance, especially given inflation and rising operational costs.
What's behind these numbers? Valencia and Alicante led growth in rates and occupancy. Meanwhile, Córdoba and the Canary Islands saw occupancy drops, suggesting the market is shifting. Barcelona reclaims its pricing throne: its ADR of €195.5 beats Madrid's €181.4. The question I ask: how much more can customers absorb without demanding added value?
My take: the industry is managing demand well, but watch out for destinations losing occupancy. That's where you need to tweak the value proposition or distribution. Either way, Hosteltur sums it up: the half year leaves a positive balance and opportunities for those who can read local signals.
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