Human touch beats AI in hotel review management
Read → Hotel Speaker proves that answering reviews with people, not just bots, builds more credibility and boosts online reputation.
Madrid emerges as a luxury tourism paradigm
Read → A Virtuoso study confirms Madrid has become a global benchmark for high-impact tourism thanks to its exemplary hospitality. The capital now competes not only on culture but on first-class service.
Madrid closes 2025 with a tourism model based on value and stability
Read → The Community of Madrid strengthens its position as a destination that turns visitors into investment and employment, according to an industry analysis.
CAEs: extra cash for hotel energy retrofits
Read → Energy Savings Certificates (CAEs) let hotels turn efficiency savings into funding. ITH launches ITHSaveHotel with workshops in Madrid, Barcelona and Benidorm.
Yourttoo expands globally with Jumbo Tours backing
Read → Yourttoo plans to exceed 4,000 itineraries and enters English, French, and Portuguese speaking markets after joining Jumbo Tours.
Germany: travel agencies close first half with 0.4% drop in June sales
Read → June was particularly tough for German travel agencies, with total sales down 0.4% compared to 2025. The first half of the year brought little joy, according to Hosteltur data.
VECI repeats with Aena: €27 million in corporate travel
Read → Viajes El Corte Inglés wins Aena's corporate travel megacontract worth €26.7 million, reinforcing its B2B division and ability to retain large public clients.
Omio buys Rail Europe, Room00 grows in Rome, VECI wins Aena, Mogán tax, Costa Cruises
Read → The sector moves: rail distribution consolidation, hotel expansion in Rome, Aena's mega-contract, the tourist tax battle, and agency anger at Costa Cruises.
August eclipse: hotels 85% more expensive and bookings up 76%
Read → Spanish hotels raise prices by 85% and bookings grow 76% due to the August eclipse. Opportunity or bubble?
Bosque Casual: skip daily cleaning and plant trees
Read → A hotel turns voluntary daily cleaning waivers into real reforestation. Here's how it works and why it could be a model for regenerative tourism.