The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
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Read → 11% of Europeans won't travel in 2026 over energy costs, and price shapes 31% of choices. Short trips win ground.
Read → The Spanish government delays the VAT increase to 21% for tourist apartments until September after failing to secure parliamentary backing. The sector breathes, but the threat remains.
Read → Alltours launches a&b kurzfristreisen, a brand for last-minute packages departing within 90 days. The German market is booking later, and the answer is segmenting short-term inventory.
Read → 45% of Spaniards plan to spend more on their summer vacations, with 48% exceeding 1,000 euros per person. Traveler behavior shifts: more comparison and flexibility.
Read → Poor cash flow control, mixing personal and business finances, ignoring real margins, and not provisioning taxes. How to fix them before it's too late.
Read → A study reveals that traffic from social media should account for 15-40% of total hotel web traffic, but many hotels undervalue it. Tips to capture direct bookings.
Read → Yourttoo plans to exceed 4,000 itineraries and enters English, French, and Portuguese speaking markets after joining Jumbo Tours.
Read → June was particularly tough for German travel agencies, with total sales down 0.4% compared to 2025. The first half of the year brought little joy, according to Hosteltur data.
Read → Viajes El Corte Inglés wins Aena's corporate travel megacontract worth €26.7 million, reinforcing its B2B division and ability to retain large public clients.
Read → The sector moves: rail distribution consolidation, hotel expansion in Rome, Aena's mega-contract, the tourist tax battle, and agency anger at Costa Cruises.
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The daily brief
One sharp travel-industry brief a day. Free.