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Piñero doubles down on local culture with Cultura Viva
Read → The hotel group reinforces its cultural immersion program, connecting travelers with local communities.
Amigos de Paradores: 30 years of a pioneering loyalty club
Read → Paradores celebrates the 30th anniversary of its Amigos de Paradores club, one of the first loyalty programs in the Spanish hotel sector, now with over one million members.
Cuba loses Spanish hotel investment due to US pressure
Read → US pressure slows Spanish hotel chains' expansion in Cuba, which loses weight as their third investment destination.
Meliá leaves Cuba: end of an era in 2026
Read → Meliá Hotels International exits Cuba on July 24, 2026. 15 hotels, U.S. sanctions and a 55.8% drop in visitors drive the decision.
Hyatt brings its traditional luxury brands to all-inclusive in Mexico
Read → Hyatt is moving Park Hyatt, Andaz and Thompson into the luxury all-inclusive space in Mexico. Smart play or brand dilution?
Room00 targets a dozen assets in Rome within two years
Read → Room00 Group adds two new properties in Rome and sets a goal to reach twelve in two years, using its Room Urban Hostel and Letoh brands.
Madrid vs. Barcelona: who leads urban hospitality
Read → Madrid and Barcelona are fighting for hotel leadership. Occupancy, rates and new openings set the pace. Here's the current snapshot.
Hosbec launches a discount card to retain hotel talent
Read → Hosbec will roll out a discount card for employees on travel and hotels. My take: smart move, but watch the fine print.
Luxury tourism in Spain is not a fad or a crisis
Read → Luxury tourism in Spain is up over 12% in revenue this summer. 5-star hotels and resorts with personalized experiences are booming. But not everything works: the key is real service, not the price tag.