Yourttoo expands globally with Jumbo Tours backing
Yourttoo is speeding up its global push after merging into Jumbo Tours, the tour operator arm of Alpitour World. As director Jesús Pérez told Hosteltur, the B2B excursions platform expects to surpass 4,000 products by year-end and is gearing up for English, French, and Portuguese speaking markets.
The real story here is the strategy: APIs and white-label deals will be the wedge into new territories. In my view, that is the smart play for a company this size, instead of burning cash building local teams everywhere, let local distributors front the brand while the platform does the heavy lifting. Latin America and the English-speaking market are the main targets, backed by the safety net of the Alpitour group.
One open question: will 4,000 itineraries be enough to compete with larger aggregators? Even so, the move is a clever one: leveraging Jumbo Tours' network to gain traction without starting from scratch in every market.
Quick questions
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