Yourttoo expands globally with Jumbo Tours backing
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Yourttoo is speeding up its global push after merging into Jumbo Tours, the tour operatorTour operatorA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually through travel agencies. It buys in bulk and in advance, which gives it price but loads it wit... arm of Alpitour World. As director Jesús Pérez told Hosteltur, the B2B excursions platform expects to surpass 4,000 products by year-end and is gearing up for English, French, and Portuguese speaking markets.
The real story here is the strategy: APIsAPIAn API is the door through which two programs talk and pass data with no human in the middle. In a hotel it is what lets the PMS, the booking engine and the channel manager share availability instantly. When a vendor... and white-label deals will be the wedge into new territories. In my view, that is the smart play for a company this size, instead of burning cash building local teams everywhere, let local distributors front the brand while the platform does the heavy lifting. Latin America and the English-speaking market are the main targets, backed by the safety net of the Alpitour group.
One open question: will 4,000 itineraries be enough to compete with larger aggregators? Even so, the move is a clever one: leveraging Jumbo Tours' network to gain traction without starting from scratch in every market.
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