notitur.com July 29, 2026
HotelsPublished July 29, 20261 min read

Las Palmas puts residents at the core of its 2026-2030 tourism plan

JSBy Joan SanzCurated by Joan Sanz. · July 29, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Las Palmas de Gran Canaria has unveiled its Tourism Marketing Plan 2026-2030, and this is not your typical promotion document. It was presented at the Hotel Santa Catalina and the big shift is putting the resident, not the tourist, at the center. According to Hosteltur, the strategy integrates tourism into economic, social and urban development, with 10 programs such as LPA Deliciosa (gastronomy) and LPA MICEMICEMICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels midweek and outside peak season. It usually books far in advance and drives group rates and meeting space. (meetings). Over 100 people helped create it.

Councillor Pedro Quevedo talks about balanced, authentic tourism. To me, this is a smart move: if locals don't feel part of the sector, coexistence suffers. They are also betting on West Africa as a source market, a route many Canary destinations overlook. The risk? That economic diversification could cannibalize hotel business. But with a five-year plan, there is room to adjust.

I see an opportunity for other destinations to look at this model. It is not about abandoning tourism, but about integrating it with local life. The key will be execution.

Quick questions

Why does the plan focus on residents?
To achieve more sustainable tourism and avoid friction with locals, says councillor Pedro Quevedo. It aims to make residents feel part of the development.
What programs are included?
There are 10 programs, including LPA Deliciosa (food tourism) and LPA MICE (business events), designed to diversify the offer and attract new profiles.
How will the plan be funded?
The council hasn't detailed the budget, but as a municipal plan it likely draws from city funds and possible EU grants.
Is West Africa a priority market?
Yes, the plan targets West Africa as an emitter, a market little tapped by Canary Islands. It could open new air routes and visitor flows.
What is your take as a tourism professional?
I think it's a brave and necessary approach. Putting residents first reduces overcrowding and boosts destination image. The challenge is executing without losing competitiveness.

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