ITH launches campaign to showcase real hotel innovation in 2026
The Instituto Tecnológico Hotelero (ITH) has announced 'El sector hotelero innova', a campaign that throughout 2026 will share real success stories of innovation in hospitality. The projects, first presented at the ITH Innovation Summit, range from digital transformation and automation to sustainability and regenerative tourism.
According to the ITH release, the initiative aims to prove that innovating is not a luxury but a necessity to stay competitive. The cases highlight how technology and collaboration among industry players improve daily operations, energy efficiency and the guest experience.
The campaign covers four key areas:
- Digital transformation and process automation
- Sustainability and regenerative tourism models
- Enhanced guest experience through personalization
- Collaboration among hotels, suppliers and destinations
ITH is betting on showing diverse, applicable innovation, not just theory. Good news for a sector that needs tangible examples to embrace change without fear.
Quick questions
What campaign did ITH launch for 2026?
What areas does the ITH innovation campaign cover?
Why is this campaign important for hoteliers?
Was this article useful?
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.