Hotel headhunting is taking a sharp turn. Specialized firms are no longer looking for the classic executive with thirty years at the same group. The profile now in demand is different: more agile, with solid digital skills and the ability to manage remote teams. Iñigo Pérez, managing director of Travel & Tourism at Catenon, confirms this in this Hosteltur interview.
The shift reflects an industry that no longer tolerates slowness. Hotel chains need executives who understand revenue management but also technology and online distribution. Headhunters are shortening selection timelines and focusing on cultural fit and adaptability. A spotless resume is no longer enough: candidates must prove they can lead in an environment where the customer and data call the shots.
For industry professionals, the message is clear: anyone not upskilling in data, digital channels, and agile leadership will fall off headhunters' radars. The purely operational traditional profile is on its way out.
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