Gaiarooms moves into Food & Beverage with own brands
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Spanish digital accommodation specialist Gaiarooms is diving into Food & Beverage. According to Hosteltur, the company has created a new F&B line built around two proprietary brands: Casa... The full name hasn't been disclosed yet, but the move is clear.
My take: this isn't a whim. Gaiarooms knows that digital accommodation can't rely solely on a bed and a keyless check-in. If you want to own the full guest experience, you need a glass of wine or breakfast in the mix. Do it with your own brand and you keep the whole margin.
The clever bit: they're doing it through digitalization. They aren't opening traditional restaurants, they integrate the F&B offering into their management platform. That means revenue management no longer stops at the room door. It follows every euro the traveler spends inside the building. Let's see if other alternative accommodation players copy the move.
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