Notitur July 2, 2026
Travel Industry Intelligence
Investment & M&APublished July 2, 20261 min read

A family office pays 8.2 million for Murmuri Residence Concepció in

JSBy Joan SanzCurated and edited by Joan Sanz. · July 2, 2026 · Follow on LinkedIn
Voice reading · ~1 min

A family office just cracked open its wallet for Majestic Hotel Group's boutique gem in Eixample. It has acquired Murmuri Residence Concepció for 8.2 million euros, a transaction enlace a Hosteltur advised by Cushman & Wakefield.

The building houses five high-end apartments and a restaurant run by chef Carles Gaig. This is no ordinary buy: we are talking about an asset with a luxury DNA, discreet rental model and high per-key value. Spain's hotel market closed the first half with 2.46 billion euros in investment, according to Colliers, and the war for prime locations like this one is relentless. Family offices know what they want, and when they find it, they pay.

For those of us tracking hotel distribution, the million-dollar question is whether this direct-acquisition trend by private capital will push OTAs to rethink their acquisition model in premium urban destinations like Barcelona.

Quick questions

What is Murmuri Residence Concepció?
It is a boutique aparthotel in Barcelona's Eixample district, operated by Majestic Hotel Group, featuring five luxury apartments and a Michelin-starred restaurant run by Carles Gaig.
Who advised the Murmuri Residence purchase?
Real estate consultancy Cushman & Wakefield advised the transaction, which closed at 8.2 million euros.
Why is this purchase relevant to the travel sector?
It shows family offices' appetite for prime hotel assets in Barcelona, with Spanish hotel investment reaching 2.46 billion euros in the first half, intensifying competition for exclusive locations.

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