Catalonia takes its tourism offer to 240 Brazilian prescribers
The Catalan Tourism Agency (ACT) has organised a trade mission in Rio de Janeiro and São Paulo running from 28 September to 2 October. The goal is to present Catalonia's tourism offer to 240 Brazilian prescribers, including travel agents, tour operators and specialist media. The move fits the market-diversification strategy Catalonia has been working on for years, as Hosteltur reports.
Brazil is a long-haul market for Spain, with visitors who spend above average and concentrate their trip in European spring and summer. That is the real opening for Catalan hotels, which compete with destinations such as Portugal or Italy for that traveller. The ACT mission is not a PR stunt, it is a tool to put the Catalan offer on the radar of the people who decide Brazilian itineraries.
My read is that these actions pay off when they come with concrete product, not just generic presentations. A Brazilian prescriber wants to know what package to sell, at what price and with which local supplier. If the mission helps close deals between Catalan and Brazilian tour operators, every euro is well spent.
Quick questions
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How many Brazilian prescribers is Catalonia targeting?
When is Catalonia's mission to Brazil taking place?
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What does a Catalan hotel gain from this kind of promotional action?
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