notitur.com September 7, 2026
Hotels1 min read

Canadian business travelers show a different personality on the road

JSBy Joan SanzCurated by Joan Sanz. · September 7, 2026 · Follow on LinkedIn
Voice reading · ~2 min

Hotels.com surveyed 1,000 Canadian business travelers and the findings are juicy: 53% say they have a different personality at work when traveling. The quiet one in the office might turn into the life of the party in Calgary. Or the opposite, of course. Hotels should take note because that double life shapes what they want from their stay.

The same report ranks free breakfast as the most valued hotel perk, ahead of any other amenity. Makes sense after a day of meetings and an early flight, the last thing you want is to hunt for an overpriced coffee in the lobby. And if we talk timing, September stands out as the busiest month for business trips, so if you run a city hotel, you know where to aim.

What's striking is that this 'work persona' only switches on when traveling. Maybe it's the distance, the anonymity, or that the office title weighs less in the elevator. For the industry, that's an opening: how about services designed for that more relaxed version of the executive? Free breakfast is already a given, but a lounge designed to help loosen the tie wouldn't hurt. The opportunity is there, just read the study with an open mind.

Quick questions

How many Canadian business travelers change their personality at work?
According to a Hotels.com survey of 1,000 Canadian business travelers, 53% say they adopt a different personality during work trips.
What hotel perk do Canadian business travelers value most?
Free breakfast is the most valued perk, according to the Hotels.com report, ranking above wifi and executive lounge access.
Which month has the most business travel in Canada?
September is the busiest month for business travel among Canadians, according to Hotels.com's research.
Why does a traveler's personality shift matter for hotels?
It means hotels can tailor services for that more relaxed side of the traveler, not just the stiff executive. A chance to stand out.
Where can I see the full Hotels.com report on Canadian travelers?
Hospitality Net published the key data from the report, linked in this article.

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