Notitur July 6, 2026
Travel Industry Intelligence
HotelesPublished July 6, 20261 min read

B&B Hotels opens its 17th hotel in Madrid: 150 rooms in Usera

JSBy Joan SanzCurated by Joan Sanz. · July 6, 2026 · Follow on LinkedIn
Voice reading · ~1 min
B&B Hotels opens its 17th hotel in Madrid: 150 rooms in Usera
B&B Hotels opens its 17th hotel in Madrid: 150 rooms in Usera · notitur.com

B&B Hotels keeps making moves in Madrid. The chain just opened its 17th hotel in the capital, this time in the Usera district, in partnership with Grupo Avintia. The B&B Hotel Madrid San Fermín features 150 rooms and 67 parking spaces spread across five floors.

Its location near the Manzanares river and with direct access to the M-30 and M-40 highways makes getting downtown easy. With this opening, the chain now runs 69 hotels in Spain and 19 in Portugal, bringing the total to 88 properties on the Iberian Peninsula according to Hosteltur.

It's a logical move: Usera is gaining traction as a business and transit hub, and B&B Hotels keeps nailing its strategy of efficient hotels in well-connected areas. Let's see if this pace holds.

Quick questions

Where did B&B Hotels open its new hotel in Madrid?
In the Usera district of Madrid. The hotel is called B&B Hotel Madrid San Fermín.
How many rooms does the new B&B Hotel in Usera have?
It has 150 rooms, spread across a five-story building.
Who did B&B Hotels partner with for this opening?
They partnered with Grupo Avintia to develop this hotel in Usera.
How many hotels does B&B Hotels have in Spain after this opening?
The chain now has 69 hotels in Spain and 19 in Portugal, totaling 88 across the Iberian Peninsula.
Why did they choose Usera for this hotel?
The area has great access to the M-30 and M-40 highways and is near the Manzanares river, making it easy to reach central Madrid.

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