notitur.com September 4, 2026
Hotel TechnologyPublished September 4, 20261 min read

Aromar Hotels picks Cloudbeds to modernize its tech stack

JSBy Joan SanzCurated by Joan Sanz. · September 4, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Aromar Hotels & Restaurants has made a decision that says a lot about the direction of hotel management: they're moving to Cloudbeds as their core technology platform. According to eHotelier, the chain is looking for a system that lets them grow without dragging along outdated infrastructure.

Cloudbeds isn't just another PMSPMSThe property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment, billing and the status of every stay. It is the operational heart that most other tools plug.... It's built for ambitious hoteliers who want everything in one place: bookings, front desk, distribution channels, and guest data. For Aromar, which also runs restaurants, integration matters. It removes friction between departments and gives a single source of truth.

My take: more mid-sized chains are getting tired of rigid systems that require add-on modules for every little thing. Moving to the cloud isn't free, but staying on a system that doesn't scale has a cost too, only quieter. The announcement doesn't share figures or timeline, but the direction is clear: modernize or fall behind.

If your PMS holds you back more than it helps, maybe it's time to look around.

Quick questions

What is Cloudbeds?
Cloudbeds is a cloud-based hospitality management platform that integrates PMS, booking engine, channel manager, and revenue tools into one system. It's designed for independent hotels and chains looking to modernize.
Who is Aromar Hotels & Restaurants?
Aromar Hotels & Restaurants is a hotel chain with integrated restaurants. According to the announcement on eHotelier, they have selected Cloudbeds for their next phase of growth and technological modernization.
Why did Aromar choose Cloudbeds?
They want a platform that unifies the management of their hotels and restaurants, scales without friction, and modernizes their operations. The cloud enables better integration between areas and real-time decision-making.
What does this change mean for the chain?
It means migrating to a more flexible system with constant updates and better connectivity to sales channels. It's a bet on efficiency and on technology that adapts as the company grows.
Is this a trend in the hotel industry?
Yes, more mid-sized chains are leaving legacy PMS behind for cloud platforms that cover all processes. They want less dependence on local vendors and more ability to compete with data.

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