Lighthouse launches Ernest Crews to get hotels running on AI in 30 days

Lighthouse, the platform thousands of hotels already use for their commercial strategy, has gone all in with Ernest Crews: small teams of AI and tech specialists that get your commercial team working with AI in 30 days, as reported by eHotelier.

This is not another software subscription where you're left to fend for yourself. It's a turnkey service: these crews land on site, review your operations, configure the tools and train your people. No need to build a data team you can't afford. For independent hotels or chains without technical staff, this is a godsend.

But don't be fooled: the 30-day promise comes with a catch. Your team has to be willing to let go of their spreadsheets. The secret sauce is that the crews work shoulder to shoulder with your commercial staff: they don't impose a system, they build yours together. The risk? You might end up dependent on Lighthouse.

From where I stand, this is a smart move: they're not selling tech, they're selling outcomes. The future isn't AI, it's people who know how to use it. And if you can get your team on board in a month, the decision almost makes itself.