Alltours names its last-minute play a&b kurzfristreisen
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Alltours is putting a name on its last-minute offer. It launches a&b kurzfristreisen, a brand for packages departing within the next 90 days. According to Hosteltur, the move responds to the German market’s tendency to book ever closer to travel dates. The brand will be sold through travel agencies, online platforms and Alltours' own channels, and will soon add hotel-only bookings.
My take: smart play. The German customer no longer plans months ahead, they want bargains and flexibility. Alltours separates this inventory from the main offering, gains visibility and avoids cannibalizing standard packages. Spain, a top last-minute destination, stands to benefit. Brand positioning or pure stock management? Both. But here's the thing: splintering brands can confuse travelers if not communicated clearly. Still, in a market where impulse buying rules, having a sub-brand for short-term deals is playing by the rules.
Alltours bets on immediacy. We'll see if other German tour operatorsTour operatorA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually through travel agencies. It buys in bulk and in advance, which gives it price but loads it wit... follow suit.
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