Airplane Solutions (APS) has launched its Air Marketing platform at Avianca. The integration went live on May 14, 2025, as reported by Preferente.
In its first month of operation, Avianca is already reporting a significant improvement in conversion rate. No hard numbers yet, but the fact that a major carrier moved the conversion needle with tech alone -- no fare changes, no new routes -- is worth noting.
This suggests APS has done what many vendors promise but few deliver: a digital commerce engine that actually sells more from the same traffic. If Avianca validates it, the industry should take a closer look.
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