Notitur July 11, 2026
AirlinesPublished July 11, 20261 min read

Airplane Solutions boosts Avianca's digital sales

JSBy Joan SanzCurated by Joan Sanz. · July 11, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Airplane Solutions (APS) has launched its Air Marketing platform at Avianca. The integration went live on May 14, 2025, as reported by Preferente.

In its first month of operation, Avianca is already reporting a significant improvement in conversion rate. No hard numbers yet, but the fact that a major carrier moved the conversion needle with tech alone -- no fare changes, no new routes -- is worth noting.

This suggests APS has done what many vendors promise but few deliver: a digital commerce engine that actually sells more from the same traffic. If Avianca validates it, the industry should take a closer look.

Quick questions

What did Airplane Solutions do with Avianca?
It deployed its Air Marketing platform for the Colombian airline. The integration went live on May 14, 2025, and conversion improvements are already visible.
How fast did Avianca see results?
Within the first month of operation, the airline reported a significant conversion rate improvement, according to the press release covered by Preferente.
Why does this matter for the travel industry?
Because a large airline like Avianca validating a tech vendor's ability to lift conversions shows there is room to sell more through technology, not just price.
Does Airplane Solutions work with other airlines?
Yes, APS already has a presence in the airline tech space, but the Avianca deployment is its most high-profile case to date.

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