Accor Hires Banks for Ennismore's U.S. IPO

JSBy Joan SanzCurated by Joan Sanz. · July 12, 2026 · Follow on LinkedIn

Voice reading · ~1 min

Sébastien Bazin left four or five doors open for Ennismore in June. According to Skift, he has now hired investment banks for the lifestyle division's IPO in the United States. No big surprise: Bazin has been sorting the wheat from the chaff in Accor's portfolio, and Ennismore, with brands like The Hoxton, Mama Shelter or Gleneagles, is the sexiest asset.

Why the U.S. and not Europe? Because that's where the real appetite for lifestyle hotels and high valuations lives. Accor making a move now, amid interest rate uncertainty, looks like smart timing: if the deal goes through, Ennismore gets its own cash to grow and Accor reduces debt. If it doesn't, at least the message is clear: the group's future is about brands with a soul, not megahotel commodities.

Takeaway for the industry: if Ennismore hits Wall Street, expect other giants (Hyatt? IHG?) to eye similar moves with their lifestyle labels. Watch for Bazin's next pearl at WTM or FITUR next year.

Quick questions

What is Ennismore?

It's Accor's lifestyle hotel division, owner of brands like The Hoxton, Mama Shelter, Gleneagles, and SO/.

Why is Accor taking Ennismore public in the U.S.?

Because U.S. investors value lifestyle hotels much higher than European ones, giving the IPO a better valuation.

When could Ennismore go public?

No date yet. Accor just hired banks, so the formal process could take 6 to 12 months.

What does it mean for Ennismore's brands?

They could expand faster with fresh capital, keeping their independent vibe under Accor's umbrella.

What does it mean for the hotel sector?

It confirms lifestyle hotels are the most valuable asset today. Other groups may follow suit.

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