Accor looks at India acquisitions after Treebo deal collapses
Accor is not cracking India organically, and now it is shopping. According to Skift, the group is weighing acquisitions after its deal with Treebo fell apart. That operation would have handed the French giant instant volume in the budget segment, exactly where growing with its own brand is toughest.
The goal stays the same, reaching 300 hotels in India, and without Treebo that road gets longer. Hence M&A gains weight: buying local portfolios and teams is the fastest way to build presence in a huge, fragmented market with fiercely strong domestic players like OYO or Lemon Tree.
A deal falling through is no tragedy, it is part of the game. What matters is what it says about strategy: Accor prioritises real presence in India over perfecting every transaction. For Indian hotel owners hunting an international brand with global distribution, that opens a clear door over the coming months.
Quick questions
What happened with the Accor and Treebo deal?
Why does Accor want to buy in India instead of growing alone?
What does an Indian hotelier gain by joining Accor?
Who are Accor's rivals in India?
Is it normal for hotel acquisition deals to collapse?
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