The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
Artificial Intelligence · Home
Read → Twilio puts a number on the big hole in travel AI: 70% of consumers walk away when the assistant loses context. Milan, meanwhile, lifts GOPPAR 34% on the Winter Games.
Read → A Twilio study for APAC shows that lost context in AI interactions drives guests away. The root cause sits in the hotel's fragmented guest data.
Read → 91% of hotel chains already use AI but only 28% have an enterprise-wide strategy. Choice buys Harvest Hosts for $130 million and Minor redesigns Vietnam.
Read → AI alignment platform Bonafide names Tim Sullivan Chief Growth Officer to scale sales, marketing and partnerships as agentic commerce tightens its grip on travel.
Read → SoftBank Robotics will showcase four AI cooking and serving robots at EquipHotel 2026. Europe's foodservice staffing crunch opens the door.
Read → A study of 6,110 hotel appearances in AI answers reveals that 95.8% of recommendations change between identical queries. If your agency promises to control that, ask how.
Read → Vrbo raises host commissions, Booking tests Lola with a double-sided fee model, Expedia cuts 58 jobs and non-room revenue grows 35%.
Read → Winnow unveils Foresight, a mobile tool that anticipates what guests will order before service. Across 13 Hilton hotels in EMEA, overproduction dropped by up to 69%.
Read → Accor AI chief Nicolas Maynard warns that scaling artificial intelligence across Europe is harder than piloting it. His bet, still, is autonomous agents.
Read → HEDNA and the AI Hospitality Alliance publish a free catalogue with 109 AI use cases across 39 hotel systems. Finally something concrete.
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The daily brief
One sharp travel-industry brief a day. Free.