Summer on track with 2025 and winter boosted by air connectivity
The Smart Observatory by PwC and CEHAT, presented this week in Madrid, makes it clear: Spanish hoteliers see a summer on track with 2025 and a winter set to rebound thanks to air connectivity. The PwC and CEHAT report confirms Spain will remain the Mediterranean's top destination for European travelers.
- The German market is bouncing back: more direct routes and frequencies to Spanish coasts.
- The Middle East conflict looms as a threat but has not yet slowed bookings.
My take: this proves air connectivity is the winter lifeline. Without direct flights, sun-and-beach destinations idle until May. The hoteliers who lock down slots and airline partnerships on the ground will win the season.
Quick questions
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