Minor Hotels keeps its foot on the gas. The Thai group closed the second quarter of 2026 with a recurring profit of 2,800 million baht, around €73 million, up 2% year on year, mainly driven by hotel operations, as reported by Hosteltur.
The interesting bit is not just the number, but that profit growth comes hand in hand with a clear expansion phase. Minor is pushing hard across Asia and Europe, with new openings and conversions under its Anantara, NH and Elewana brands. That means the company is investing while keeping margins, which not every chain can say right now.
My take: Minor is playing the consolidation game well. These results show its growth strategy and lifestyle bet are gaining traction. For the rest of the sector, the signal is clear: whoever has a differentiated offer and a well-run portfolio can grow and profit at the same time. That tightens competition in the upper-midscale segment.
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