Travel agencies have no Imserso priority, yet they still clean up

When the Imserso booking window swings open, agencies are not playing with a handicap. They have no priority in contracting, and that myth deserves burying. What they do have is something else: the ability to mobilise staff and years of accumulated know-how. According to expert sources consulted by Preferente, that combination lets them grab hundreds of thousands of places within the first few minutes.

Think about how a mid-sized agency operates on opening day. They beef up shifts, keep the whole team glued to the system and know the product inside out. No magic, just pure logistics. While the walk-in customer wrestles with the website at 9:00, the agency has already been closing bookings for two hours.

I see a lesson here for the whole sector. Imserso sales are not won through privilege, they are won through preparation. The small operator who plans the day well, trains the team and knows the quotas walks away with hundreds of bookings closed. The one who wings it just watches the catalogue run dry. That is the whole difference.