notitur.com September 14, 2026
Hotels1 min read

A decade of hotel catering and conventions, shadows included

JSBy Joan SanzCurated by Joan Sanz. · September 14, 2026 · Follow on LinkedIn
Voice reading · ~1 min

Ten years is plenty of time for hotel catering and conventions to shift. Per the review published by Hospitality Net, the good side is obvious: custom menus, tech tools that tidy up the operation and a food and beverage offer that is no longer the ugly duckling of the hotel. The sector has raised its game, and you can feel it.

The ugly side has a name too. Hidden fees, staffing shortages and F&B contracts with small print are still with us, and smaller groups take the hit, the ones without volume to negotiate. It bugs me that after a decade of talk about transparency we still see charges the client only discovers at the end.

My read is half positive. Whoever builds a clear events offer, no surprises and an in-house team, has a real goldmine ahead. Personalisation and tech are no longer a luxury, they are the lever to compete without depending on size.

Quick questions

What has changed in hotel catering over the last decade?
Mainly menu personalisation and the arrival of tech to manage events. The food offer has gained weight against pure operations.
What problems remain unsolved in hotel conventions?
Hidden fees, staffing shortages and F&B contracts with unclear clauses. Smaller groups feel it the most.
Why do smaller groups get the worst deal?
Because they do not have volume to negotiate terms. They accept fees and clauses a big client can challenge or simply reject.
Is it worth investing in hotel events today?
If the hotel bets on a clear offer, an in-house team and zero surprises on the bill, yes. Personalisation and tech are real levers.
What should a hotel review in its F&B event contract?
Extra charge clauses, minimum spend and cancellation penalties. That is where surprises pile up for the client.

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