hihotels touts 97% retention and doubles down on franchisee support
hihotels has brought its franchisees together in two regional gatherings, in Edison (New Jersey) and Spring (Texas), under the banner "Moving Up the Leaderboard". The conversation centered on how to lift revenue and guest satisfaction across its five economy brands, with an open session between owners and leadership, the so-called "On the Fairway," where owners put on the table what works and what does not. Today's Hotelier has the details.
The number the company puts front and center is a 97% retention rate among franchisees, with nearly 20% of owners having spent more than 30 years inside the system. The programs underwriting that figure are sales training, cost control, and an owner-to-owner referral scheme.
My read: in economy, where price wars bite and brands fight over the same road-tripper, retention is the best gauge of whether a franchisor delivers real value. A 97% rate does not come from a pretty manual. The useful piece for the industry here is the format: taking leadership to the franchisee's own turf and sitting down to listen. If your brand is not doing this, start asking why.
Quick questions
How many franchisees does hihotels retain each year?
Where did hihotels hold its regional conferences?
What does the 'Moving Up the Leaderboard' theme mean?
How long have hihotels franchisees been with the brand?
What support programs does hihotels offer its franchisees?
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