CoolRooms Lands in Portugal with Palacio Duarte
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CoolRooms Hotels is making its international move. According to Hosteltur, the chain will open Palacio Duarte this autumn 2026, its first hotel in Portugal. It's a five-star property in the historic heart of Porto, between Belomonte and Comércio do Porto streets. The building, a palace dating back to the 15th century, was once the home of royal physician João da Paz.
My take: Porto is a smart entry point for CoolRooms. The city attracts high-spending tourists and has a vibrant boutique hotel scene. Reviving a historic palace gives them an authentic luxury narrative that fits their brand. They also have a second project in Lisbon, the Palacio do Patriarcado, already lined up.
Now they'll face stiff competition from the likes of InterContinental and Yeatman, but a well-done heritage restoration always stands out.
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