Civitatis signs Despegar and Almundo to conquer Latin America
Civitatis is moving fast. It just signed alliances with Despegar and Almundo, two of the biggest distributors in the continent, to speed up its Latin America expansion. According to Hosteltur, CEO Andrés Spitzer highlights that Mexico is already their second most important market, only behind Spain.
The platform has 60,000 partners, half of them in Latin America. And they are not stopping there: they have already landed in loyalty programs like GOL Smiles, which adds 25 miles per dollar spent on activities. The next step, according to the same source, is to close deals with more airlines in the region.
- Despegar and Almundo as distribution channels.
- Mexico, a priority market.
- Mileage programs as a new customer acquisition tool.
Civitatis is playing smart: instead of competing head-on with big OTAs, they are plugging into their ecosystem. If they manage to add airlines, the distribution plus loyalty combo could be a game changer.
Quick questions
What alliances has Civitatis signed?
Why is Latin America key for Civitatis?
How is Civitatis entering the airline space?
What role does Despegar play in this alliance?
What is Civitatis next step in the region?
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