Civitatis signs Despegar and Almundo to conquer Latin America
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Civitatis is moving fast. It just signed alliances with Despegar and Almundo, two of the biggest distributors in the continent, to speed up its Latin America expansion. According to Hosteltur, CEO Andrés Spitzer highlights that Mexico is already their second most important market, only behind Spain.
The platform has 60,000 partners, half of them in Latin America. And they are not stopping there: they have already landed in loyalty programsLoyalty programA loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct. It is the chains' classic weapon to escape OTA commission and keep the guest data. Its real value lies less... like GOL Smiles, which adds 25 miles per dollar spent on activities. The next step, according to the same source, is to close deals with more airlines in the region.
Civitatis is playing smart: instead of competing head-on with big OTAsOTAAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat..., they are plugging into their ecosystem. If they manage to add airlines, the distribution plus loyalty combo could be a game changer.
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