Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Catai lands in Latin America in 2027. Catai is gearing up for its jump into Latin America. According to its new director, Amaya Hernangómez, the plan is to land in the American market by 2027 with its own product. This move is part of an international growth strategy the Ávoris tour operator had not directly tackled before.. The announcement comes at a sweet spot for the company. Despite a year start constrained by geopolitical volatility, the long-haul travel segment has once again proven its resilience. Bookings surged during the last stretch of the year, fueled by a last-minute booking boom and a growing shift of holidays toward the fourth quarter, as Hernangómez explains in an interview with Hosteltur.. Catai expects to close the year matching last year's figures, an achievement in such a complex environment. International expansion in Latin America is the natural next step for a tour operator that already sells trips to the region but now wants to operate there under its own brand. We will see if the market welcomes them with the same appetite shown by those last-minute travelers. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Catai is gearing up for its jump into Latin America. According to its new director, Amaya Hernangómez, the plan is to land in the American market by 2027 with its own product. This move is part of an international growth strategy the Ávoris tour operator had not directly tackled before.
The announcement comes at a sweet spot for the company. Despite a year start constrained by geopolitical volatility, the long-haul travel segment has once again proven its resilience. Bookings surged during the last stretch of the year, fueled by a last-minute booking boom and a growing shift of holidays toward the fourth quarter, as Hernangómez explains in an interview with Hosteltur.
Catai expects to close the year matching last year's figures, an achievement in such a complex environment. International expansion in Latin America is the natural next step for a tour operator that already sells trips to the region but now wants to operate there under its own brand. We will see if the market welcomes them with the same appetite shown by those last-minute travelers.
Quick questions
Will Catai open offices in Latin America?
Yes, the plan is to enter the Latin American market in 2027 with its own product and local structure, although specific locations have not been disclosed yet.
How did Catai perform in 2024?
Despite geopolitical volatility, the tour operator expects to close the year matching last year's figures, thanks to a last-minute booking boom and seasonality shifting to the fourth quarter.
Who is Amaya Hernangómez?
She is the new director of Catai, who took over this year and announced the Latin American internationalization strategy for the Ávoris tour operator.
Why is Catai expanding into Latin America now?
Because the long-haul travel market shows strong resilience and the group wants to grow internationally with its own brand, beyond just selling trips to the region.
What type of trips does Catai sell?
Catai specializes in 'grand travel': organized tours, cultural journeys and high-end experiences, mostly to exotic and long-haul destinations.
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